ZEBRA’S 2017 RETAIL VISION STUDY
In the age of evolving shopper expectations and technology advancements, the global retail industry is in the midst of a profound shift in retail operations. To gain a deeper understanding of retailers’ focus, concerns and investment plans, Zebra conducted a global research study across a wide spectrum of retail segments, including: specialty stores, department stores, apparel merchants, supermarkets, electronics, home improvement and drugstore chains. The results of this study are shared in this 2017 Retail Vision Study.
RETAILERS CITE THE TECHNOLOGY TRENDS SHAPING THE FUTURE
PERCENTAGE OF RESPONDENTS PLANNING INVESTMENTS BY 2021
INTERNET OF THINGS
Giving a digital voice to people, processes and things to improve the customer experience, enhance supply chain visibility and expand revenue opportunities.
MACHINE LEARNING / COGNITIVE COMPUTING
Analytics and predictive models to help retailers personalize customer experiences and enhance inventory demand, forecasting and visibility.
AUTOMATION
Automation for packing and shipping orders, inventory tracking, checking in-store inventory levels and assisting customers in finding items.
PEERING INTO THE FUTURE
At retail chains around the globe, “smart” products, like smartphone-controlled home thermostats and running shoes that track mileage and correct your form, are increasingly dotting store shelves — from Paris to Peoria.
It’s part of a larger shift. Just as the Internet of Things, an ever-growing network of web-enabled physical objects, is adding a new dimension to consumer products. It’s also redefining how retailers are bringing that very merchandise to market. Indeed, “smart” devices, powered with sensors and network connectivity that collect and exchange data, are weaving unprecedented business intelligence throughout the retail ecosystem, from the warehouse to the store floor.
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