The retail landscape is set to change more in the next ﬁve years than it has in the last 50. Retailers need to meet the expectations of a new generation of fully digitally enabled customers who shop and engage with brands in a new way:
Timing is critical – individuals know when they want to shop, and how, and will pay more to get the right product at the right time.
Expectations are high – consumer technologies such as price checking and merchandise comparison have changed purchasing habits; consumers are brand shopping on price per quality or price per volume.
Loyalty is low – online shopping and price comparison has undermined traditional loyalty methods, availability and convenience are now king.